People Connected By Similar Obsessions

Tina Rich

Meet the interior designer who knows the key to success (and designing beautiful spaces) is keeping it simple

As a professional interior designer and jill-of-many-trades, Tina Rich knows a thing or two about balance. (Both literally and otherwise.) Since launching her namesake firm in 2014, the Brooklynite has quickly expanded her empire, launching a curated décor e-boutique and joining forces with Homepolish, attracting casual clients like Karlie Kloss (maybe you’ve heard of her?) along the way. So how does the doyenne of modern-boho design do it all? “When I find something I love, I don’t waver, and I think it simplifies life,” she says.

On managing her busy schedule. “I spend most of my day making decisions for my business and for my clients—I don’t want to waste time deciding what to eat for breakfast! I freeze and pre-package fruits and have a smoothie every morning, I only wear Mac makeup and use Kiehl’s body products, and I buy birthday cards in bulk. I try to streamline my life as much as possible.”

On what most informs her design work. “I find a lot of inspiration for my projects and products for my store from traveling—even locally! My husband and I love just walking around Brooklyn with our dog and taking in the city and all the richness that it has to offer.”

On how she gets that Pinterest-perfect wash on her Instas. “I don’t usually use filters because I like my photos to look as natural as possible. But I do use A Color Story so they look clean and bright.”

On the words of wisdom she lives by. “I love this quote by James Michener: ‘The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation, his love and his religion. He hardly knows which is which.’ I love what I do, and I really feel like a designer in all aspects of my life.”