The 18 Most Viral Products of 2020 to Gift Your Trendiest Friend

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We all have that one friend who has their finger on the pulse of what “the kids” are loving these days. They just have a penchant for discovering products on TikTok and knowing what will be cool before it even reaches official “cool” status…which doesn’t make holiday shopping for them particularly easy. Well, unless you consult these viral products that are bound to be on their list. Here, 18 of the trendiest products of 2020 for all your cool friends, coworkers and siblings.

26 Gifts to Give Your Best Friend This Holiday Season


1. Nintendo Switch Console With Neon Blue & Red Joy-con.

The number one gift of the year is bound to be this on-the-go gaming console. How do we know, you ask? Because it’s been selling out since fall. Get your hands on it ASAP and your BFF will be all, “How’d you know?!”


2. Nuface Trinity Facial Toning Kit

One of the many luxuries we had to give up this year? Our monthly facial appointments. Gift this lifting and sculpting microcurrent device to your skincare-obsessed friend, and they just might never go back to their esthetician.


3. Baby Foot Original Exfoliant Foot Peel

Another self-care service that was put on hold? The pedicure. Without monthly buffing sessions, our feet have been a little worse for wear. But our bestie introduced us to this satisfying foot peel and now we’ll never be the same. Return the favor this holiday season and grab one for all of your friends.


4. Bloomscape Fiddle Leaf Fig

Plants aren’t exactly “new,” but they have gotten so much more love this year (one perk of being home 24/7). Fiddle leaf figs are notorious for requiring a lot of attention, which makes them the ideal gift for your bestie’s new WFH lifestyle. Plus a plant will make the perfect backdrop for her Zoom calls.

Bed Bath and Beyond

5. Irobot Roomba E5 (5150) Wi-fi Connected Robot Vacuum

Just because we’ve had more time at home, doesn’t mean we want to spend it vacuuming. And if your trendiest friend hasn’t already been introduced to the joys of the robot vacuum, he’ll flip for this hands-free cleaning device that basically sweeps up after his dog all day long.


6. Lexon Oblio Wireless Charger & Uv Cleaner

The only thing better than the new iPhone? This charger/UV cleaner combo device. Just what your micro-influencer friend needs to keep their phone sanitized in between capturing and posting content.


7. Printworks The Wonders Of Nature Clouds 500-piece Puzzle

Back in March, you would have thought puzzles had just been invented the way everyone was using them. Now that we’re back to indoor quarantine activities, it’s the best way to safely spend time with your BFF (just don’t forget the wine).


8. Tulip One-step Tie-dye Kit

Was there anything you didn’t tie-dye this spring? Well, there’s plenty more to get crafty with—and you might even be able to find white sweatpants to dye this time around.

L.L. Bean

9. L.l. Bean Wicked Good Genuine Shearling Moccasin Slipper

We were shocked when we discovered that going barefoot all day while working from home was actually doing damage to our feet. Slippers on the other hand can protect feet and keep them properly supported. And it just so happens that we’re entering slipper season—something your BFF will surely appreciate while hunkering down in their chilly city apartment.


10. Winc Wine Subscription

Bottles of wine shipped directly to your friend’s doorstep with contactless delivery? Best. Gift. Ever. Get them started with a gift card for a one-, two- or three-month subscription to get them through the darkest days of winter with a glass of vino in hand. Now if only we could make Zoom happy hours cool again…


11. Bala Bangles – 1 Lb

Who would have ever thought that workout equipment would be the “it” gift of the year? Well, when it’s as cute as this set of weighted bangles, which can be cuffed around wrists or ankles, it’s a little more believable. Send a pair to your workout buddy then sign up for a virtual Pilates class together.

Olive and June

12. Olive And June The Mani System

We don’t mean to brag, but we’ve gotten pretty good at painting our nails this year, and it’s all thanks to this easy-to-use set (the Poppy bottle grip is everything). We’re gifting it to our BFF for those very reasons—and we don’t even be mad if you do the same. Sharing is caring.

Best Buy

13. Bower Selfie Ring Light Studio

The first few weeks of Zoom meetings were tough. (Can you see me? Sorry, I was muted.) But as soon as we discovered where the mute button was and that ring lights really make a difference in how alive we look, things were never the same. Gift this set to your work wife who was in denial about when exactly you would be back in the office.


14. Arc Bottle Water Bottle With Time Marker - 32 Oz.

The first step to living a healthier life? Drink lots and lots of water. No one knows this better than your health-conscious bestie who until now, has been counting every glass of water he drinks. This chic water bottle is much easier to keep track of—something he’ll so appreciate.

Violet Grey

15. Byredo Rose Hand Cream

Your chicest friend would squeal over a hand cream this fancy any time, but it hits different this year. It’s 2020’s version of a big, warm hug for overly washed hands. And really, what more could anyone want?


16. Allsaints Coni Tank

One phrase we never thought we’d say: shoulder pad muscle tank. But surprisingly, it works. And it’s something your most stylish friend will so appreciate (aka one piece of new clothing they can actually show off on Zoom).


17. The Mirror

Gyms may be closed (or not where you want to be exposed ATM), but virtual fitness studios are seeing a major spike. Especially products with multiple types of activities, like this one that looks like a regular mirror until you power it on and it turns into a screen with hundreds of workouts from HIIT to yoga to dance cardio. Get it for your apartment and you and your roommate will reap all the health benefits before resolutions even kick in.

The Feelist

18. The Feelist Staycation Detoxifying Salt Soak

And finally, if your trendy bestie has all of the above items already, she’ll still appreciate the tension-relieving joys of this CBD-infused bath soak. Made with a mineral rich blend of Himalayan, Epsom and sea salts plus lavender and vanilla oils, it’s like a mini mind vacay.

60 Cheap Gifts (That Actually Look Expensive) for Everyone on Your List

Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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