“A rose by any other name would smell as sweet,” so the Shakespearean quote-turned-cross-stitch-pattern goes, and for the most part, the adage holds true. Unless that rose is called millennial pink. Since the not-quite-bubblegum, not-quite-salmon shade was officially coined as such in Véronique Hyland’s 2016 essay, it’s gone from the hue you rosé-d all day with (while passing rosy-hued ads and debating which peachy-pink velvet sofa would best complement the neon sign you’d hang above it) to a basic—ahem, cheugy—shade everyone’s all too quick to declare passé. (Indeed, one of the top related questions people Google when searching millennial pink is asking whether it’s over—and what the new “it” color is.)
As quick as we are to announce that we’re on to new shades—virtually every major paint company on the planet relishes in declaring a new color of the year—the shade is far from dead; it’s simply evolving.
“When millennial pink was introduced, it wasn’t a new color, but it was a great example of how a large-scale trend blossoms over time,” says Sue Wadden, director of color marketing at Sherwin-Williams.