If There’s One Furniture Brand You Should Have on Your Radar This Fall, Make it Maiden Home

You may not know this, but most interior designers furnish projects with pieces that are *only* available to designers (and their tax IDs). They work with vendors that the general public has limited access to—unless you go to a furniture showroom—and they tend to jack up ‘wholesale’ prices by 15 percent (or more). And this is where Maiden Home comes in. Unlike most online retailers that sacrifice quality for mass production, this brand offers designer-quality pieces with endless customization options.

This idea was born from MH’s founder and CEO, Nidhi Kapur, who was the former Director of Business Development at Birchbox. As no stranger to e-commerce, she took the same versatile approach to furnishings—working directly with designers to deliver a product that would appeal to both trade and retail markets: “Luxury custom furniture has long been relegated to the highest-end projects due to its absurdly high price-tag. By eliminating traditional elements like showrooms, and sales people, we’re delivering the same level of quality and craftsmanship that other brands boast, at a fraction of the cost,” explains MH founder and CEO, Nidhi Kapur.

Add to that, the fact that every piece is made to order, offering ready-to-ship items that are delivered directly from the factory in six weeks or less (about half the time of anywhere else): “The simplicity of the experience and the speed of the turnaround was all done with a modern, internet-savvy consumer in mind. A brand that's really born and raised online takes a ton of costs out of the equation, and all of that saving goes back into quality,” Kapur explains. She also adds, “We offer Customer’s Own Material (COM) on all of our styles—giving you the flexibility to create exactly what you’ve envisioned.” Meaning, every single piece is available in multiple fabrics and finishes from their library, so you never have to compromise on color or texture.

The best part? The brand offers a complimentary design service, where you work directly with in-house interior designers to craft the space you want. Not sure which fabric is best for your home (and incredibly messy kids)? Unclear which sofa size would fit best in your space? They can make recommendations, help with floor plans and layouts and advise where everything should go (at no extra cost to you). “At first I meant to create access to these high-end custom factories,” Kapur says. “Now, however, I've realized that it's really about providing access to great design anywhere in the country.”

Below, find 10 of our favorite pieces from the collection—from seating to tables to accents.