It’s no secret that the pandemic has changed our lives in all kinds of ways, even down to what we want out of a home. In a world of nonstop Zoom calls, open floor plans are less appealing, while spacious backyards and extra nooks that can be converted into at-home gyms or homework stations are more important than ever. But if you’re thinking of selling your home or leasing your apartment—regardless of whether your space has all of the of-the-moment buzzy features—there’s one detail you can’t afford to leave off your listing: a virtual tour.
We asked real estate site StreetEasy to analyze its postings to see which listings are getting the most traction right now—and the resounding answer: ones that included a video tour, 3D tour or both. In fact, listings that featured both received 56 percent more pageviews than ones that had neither. And renters who watched a video or 3D tour were 122 percent more likely to contact an agent about that listing. That’s way more compelling than trying to frame your closet-sized bedroom as “cozy.”
Now, you might be thinking that your video skills suck, or that taking someone on a virtual tour of your house won’t do it justice, but there are a few ways you can present the very best version of your home online: