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It’s been over a hundred years since a Philly shopkeeper dreamed up the concept of a “January white sale” to move merch during the slow post-holiday time. In this age of click-to-buy, we should discard this bygone retail chestnut, right?

Wrong. Because when else are you going to rationalize spending your hard-earned loot on something that’s for your most private moments? Check out these bedding bargains--and hit the snooze button already.

White Sale Company 597x430

The Company Store

It’s chilly, so you need an extra blanket added to your usual sheets-and-comforter arrangement. Add a cotton-blend coverlet in white or ivory (now at half price) for a lightweight yet body-heat-trapping layer that can double as a go-with-anything topper when the weather heats up.

Matelessé coverlet (from $64)

White Sale JAdler 597x430

Happy Chic by Jonathan Adler

J.C. Penney’s entire line of the decorator’s bright bed designs, with matching quilts, shams and accent pillows, is 50 percent off.

Zoe quilt (from $70)

White Sale Grey 597x430

West Elm

Have trouble sleeping? Try restraining your bedroom palette to a single color or two to make a more calming environment. A great place to start is a coordinating duvet cover in cushy cotton jacquard, now 20 percent off along with all West Elm bedding.

Nordic Textured Jacquard duvet cover (from $103)

White Sale Pottery 597x430

Pottery Barn

There’s nothing as luxe as linen bedding, and these textured 100 percent flax quilts and shams come in seven saturated colors. They coordinate beautifully with the medallion motif organic sheet set--and they’re both 20 percent off.

Belgian Flax Linen Floral print quilt (from $207)

White Sale 597x430

Serena & Lily

All bedding at this print-tastic design boutique is 20 percent off, including items already 60 percent off. Cheery patterns like the one on this happy yellow duvet cover and shams make starting the day that much brighter.

Jules duvet cover (from $120)

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