In 2006, Stefani Pollack, founder of the Cupcake Project, was out to dinner with friends who were trying to decide where to buy cupcakes for their wedding. Even though she had never baked a cupcake before in her life, she surprised herself—and others at the table—by volunteering to help them by taking on this task. Even more surprising to Stefani, her friends accepted, which gave her exactly nine months to learn how to bake wedding-worthy cupcakes. “I baked a new cupcake for them every week and let them choose their three favorites for the big day,” she remembers. “My friends were the reason that I started my blog, and I am forever grateful to them for letting me do this for them.” Now her site—a place for her to create and curate sweet and savory treats—is Stefani’s full-time gig. She also has a second business, called Build Digital Marketing, where she teaches people how to grow their Instagram following. Here, the sweetest parts of her day.