- Functionality — 20/20
- Quality/Ease of Use — 20/20
- Aesthetics — 15/20
- Product Edibility — 19/20
One thing quarantine confirmed for me was my absolute disdain for grocery shopping. Between the long lines, the shortage of products and then the added awareness that stores are actually a hub for germs, a simple supermarket run became a Herculean task. The only reason I kept going in was because I just couldn’t trust the clerks to select good produce for me. And after a couple of disappointing deliveries containing badly dented mangoes and browning bananas, I accepted that I’d just have to drag myself to the grocery store every week.
That is, until I learned about Misfits Market—a Philadelphia-based startup dedicated to rescuing “ugly,” yet edible produce and shipping it to your door. According to Feeding America, roughly 52 billion pounds of food from manufacturers, grocery stores and restaurants end up in landfills. That’s where Misfits Market comes in. The subscription service sources less-than-cute but totally edible produce from regional farms so that it doesn’t end up in a landfill and sells it online for 25 to 40 percent less than what you pay at the grocery store.