Lucky Charms’s Marshmallow-Only Pouches Are Back (But They Won’t Be Here for Long)

lucky charms just magical marshmallows cat

Raise your hand if you had a childhood penchant for picking all the marshmallows out of a bowl of Lucky Charms and leaving those wheat-y bits in the dust. Now raise your hand if your parents stopped buying the cereal altogether because of your breakfast habits. Just us? Didn’t think so. Here’s the good news: Lucky Charms’s Just Magical Marshmallows, a cereal-free pouch of marshmallows especially for snacking, are back. And there’s nothing your parents can do to stop you from indulging.

Lucky Charms has been offering marshmallow-only cereal boxes every so often for years. Last time they hit shelves in 2019, well…they actually weren’t on shelves at all. You had to win a box to get your hands on one, thanks to their overwhelming popularity and limited production. In 2020, Just Magical Marshmallows pouches were released in stores for a limited time and disappeared just as quickly.

Now, pouches *are* on select store shelves again—but they won’t be for long. Pricing may vary by location, but a pouch of hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows and red balloons should cost you about $4. Keep an eye out for eight collectible package designs while you shop.

Pouches will be popping up across the country shortly. Here’s to hoping we’re uh, lucky (sorry) enough to snag one before they’re gone.

Katherine Gillen

Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...
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taryn pire
Taryn Pire

Food Editor

Taryn Pire is PureWow’s food editor and has been writing about all things delicious since 2016. She’s developed recipes, reviewed restaurants and investigated food trends at...
read full bio