As an Allergy Kid, I Wish I Had This Nut-Free Granola Butter Growing Up
- Value: 17/20
- Functionality: 20/20
- Quality & Ease of Use: 20/20
- Aesthetic: 19/20
- Taste: 20/20
- TOTAL: 96/100
Now, my experience is by no means unique. A report from the Food Allergy Research & Education center estimates that more than 32 million Americans have food allergies, including 5.6 million children under the age of 18. And those allergies can vary from milk and eggs to gluten and soy. Alternative options are on the up and up (have you seen the dairy aisle lately?) but finding a product that’s free of all the major allergens and tastes half-decent has felt next to impossible. That is until granola butter was born.
“Consider me a customer for life. I’m eating the vanilla granola butter by the spoonful and it makes me so, so, so happy.” – Holy Rice
“Is there more than a five-star option? Holy mother****ing sh**! This ish is AMAZING. Like, bury me with jars of it because it’s so good.” – Charlotte Ebbesen
“Actually speechless. Best thing I’ve ever tasted.” – Justin Gregorio
These are just three of the 1,000-plus five-star reviews you’ll find on the Kween Granola Butter website. Like a new T-Swift song, people have been losing their minds over it since its 2018 debut. And considering it’s the world’s first pre-packaged, gluten-free spreadable granola, we can’t say we blame them. But still, I had to wonder: Could it really be all that?
When I first tried it on my morning toast, I was truly floored. I had minimal expectations because, really, what even is granola butter, but after a quick stir and sniff, I was hooked. Imagine topping a pancake breakfast with your favorite granola and an ooey, gooey stroopwafel. Then throw it in a blender and mix. That’s exactly what the original granola butter tastes like: an edible, spreadable cinnamon delight. Slightly sweet, slightly spicy with a smooth-yet-crunchy texture I’m still trying to find the words to describe. I kid you not when I say that it’s replaced all forms of nut butter for me...it’s seriously that good.
Aside from tasting like a cinnamon Scooby snack (if you know...), granola butter has defied all odds and is somehow actually healthy. In addition to steering clear of the top 14 allergens, it’s only made with nutrient-rich ingredients, including gluten-free organic oats, golden flax, olive oil, coconut oil, maple syrup and cinnamon. The founder, Ali Bonar, brought in expert nutritionists to help create a product that could fuel our bodies without weighing them down. As someone who struggled with an eating disorder for over a decade, she created granola butter after embarking on a journey of “self-love and food freedom.”
“Part of that recovery process,” she tells us, “was introducing fear foods back into my diet—and for me, that was nut butters. Unfortunately, my gut wasn't equipped to handle how dense the nut butters were, so I felt digestively taxed and weighed down after eating them. I looked for something nut-free as I worked on healing myself but didn't resonate with anything on the market, so I decided to create my own.” Her Insta-famous granola butter combines protein and fiber with heart-healthy fats (minus any additives or refined sugars), so you can satisfy your sweet tooth without sacrificing your health.
In addition to the original flavor (my fave), Kween Granola Butter comes in chocolate, blueberry and vanilla—which happens to be the founder’s fave. The brand is also known to release limited-edition seasonal flavors like gingerbread, pumpkin spice and apple-freaking-pie. And if you’re curious what to spread it on, the answer is, well, anything. It’s a no-brainer on toast, yogurt or apple slices, but I also love it in baking (granola butter mug cake, anyone?), mixed into my favorite smoothie, piled high on a scoop of ice cream or unabashedly eaten straight-up by the spoonful.
So, who wants to join me at the peanut-free table? You know what I’ll be bringing...
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.