Beauty Wellness Food Family Fashion PureWow100 Gift Guide
All Topics
recipes home entertainment news travel books money pets cultures tech weddings stories new york miami dallas los angeles hamptons chicago
Podcasts The Coterie
Social
    Company
    AboutCareersContactAdvertiseInstagram PortfolioONE37pm
    Legal
    Terms & ConditionsPrivacy PolicyEditorial PolicyContestsDo Not Sell My Information

© 2010-2021 Wow Media Products, Inc doing business as PureWow. All rights reserved.

food

Kroger Is Selling Matcha Latte Concentrate, and 5 Other Private Selection Items We Can't Live Without

By: Roberta Fiorito
Published: January 19, 2022

It’s a new year, which means most resolutions are full steam ahead. While we tend to avoid the gym (too crowded), the post office (same) and our in-laws’ (we just need a breather after the holidays, okay?), there’s one place we can cherish: our local grocery store—specifically, Kroger. And with their Private Selection brand, we can shop for the next-level flavors we crave without spending a fortune. (See? We’re still working towards those resolutions, too.)

With Private Selection, Kroger is crafting the best of the best—like a culinary experience worthy of the five-star Italian restaurant downtown kind of “best.” Think of it as the fancy private label brand made with good-for-you ingredients, but without the fancy price tag. Here, six of our favorite Private Selection items to look out for on your next trip.

 
Kroger

1. Private Selection Matcha Latte Concentrate

Artisan coffee shop quality, but from the comfort of your own kitchen.

Buy It ($4)
 
Kroger

2. Private Selection Frozen Pinsa Pizzas

Frozen pizza night doesn’t have to be so generic. Try the Private Selection Goat Cheese & Crispy Bacon, Foccacia Style or Eggplant and Buffalo Mozzarella pies for an instant upgrade.

Buy It ($6)
 
Kroger

3. Private Selection Black Truffle Olive Oil

Speaking of upgrades: drizzle pizzas, pastas, fries and mashed potatoes with this black truffle (!!!) infused olive oil.

Buy It ($8)
 
Kroger

4. Private Selection Petite Potatoes With Herbes De Provence

Most of the time we make dinner, the sides are an afterthought. Not with these easy-to-serve-up potatoes with parmesan, garlic and herb seasoning.

Buy It ($4)
 
Kroger

5. Private Selection Chocolate Ganache Lava Cakes

A decadent dessert for those chilly winter nights spent on the couch.

Buy It ($4)
 
Kroger

6. Private Selection Amaretto Cherry Cordial Ice Cream

And don’t forget the scoop of ice cream. This amaretto cherry cordial pint feels like something you’d pick up at a gourmet corner store.

Buy It ($3)
    About
    /
    Contact
    /
    Careers
    /
    Stories
    /
    Terms & Conditions
    /
    Privacy Policy
    /
    Editorial Policy
    /
    Do Not Sell My Information
Subscribe
©2022 PureWow. All rights reserved.