People Connected By Similar Obsessions

Heidi Larsen

Meet the magazine creative director who reinvented her foodie career online

Heidi Larsen was working as a creative director in the magazine world when she noticed an industry shift: food blogs were taking off. “I noticed they were becoming much more prominent and felt the creators had more of a story to be told behind the scenes, so I started my own online food magazine called Foodie Crush,” she says. In the beginning, Heidi focused her efforts on featuring food bloggers, but her site quickly morphed into a place where she could showcase her own recipes online. Now, it’s her full-time gig. “I would describe Foodie Crush as a recipe-based blog that delivers mostly whole food, healthy(ish) recipe ideas, plus weekly inspiration and tips,” she says. “I’ve also created The Nourished Planner, a printed day planner that mixes daily, weekly and monthly calendaring with motivational themes and weekly challenges to help with meal planning.” Here, a few fun facts about the culinary star.

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On an organization hack she swears by. “Note five things for your daily to-do list, give yourself a time limit to do them by, and get them done. Also, only open email two times per day.”

On the best piece of advice she’s ever received. “My mom has a million sayings thanks to my grandma, but my favorites are: ‘Inch by inch, it’s a cinch; mile by mile, it’s a trial’ and ‘Don’t roll up your pant legs 'til the flood waters rise.’ I also tend to follow this piece of my own advice: ‘Those that are the best listeners are heard the loudest.’”

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On the place she goes to decompress. “Any city where I’m sitting on a tropical beach with my family—Thailand, Turks & Caicos, Maui, Seaside, Florida—then wandering to get lunch, getting too hot and playing in the waves. That is my definition of the best day ever.”