Heidi Larsen was working as a creative director in the magazine world when she noticed an industry shift: food blogs were taking off. “I noticed they were becoming much more prominent and felt the creators had more of a story to be told behind the scenes, so I started my own online food magazine called Foodie Crush,” she says. In the beginning, Heidi focused her efforts on featuring food bloggers, but her site quickly morphed into a place where she could showcase her own recipes online. Now, it’s her full-time gig. “I would describe Foodie Crush as a recipe-based blog that delivers mostly whole food, healthy(ish) recipe ideas, plus weekly inspiration and tips,” she says. “I’ve also created The Nourished Planner, a printed day planner that mixes daily, weekly and monthly calendaring with motivational themes and weekly challenges to help with meal planning.” Here, a few fun facts about the culinary star.
Meet the magazine creative director who reinvented her foodie career online
On an organization hack she swears by. “Note five things for your daily to-do list, give yourself a time limit to do them by, and get them done. Also, only open email two times per day.”
On the place she goes to decompress. “Any city where I’m sitting on a tropical beach with my family—Thailand, Turks & Caicos, Maui, Seaside, Florida—then wandering to get lunch, getting too hot and playing in the waves. That is my definition of the best day ever.”