Subscriptions are a dime a dozen, and coffee subscriptions are no different. So, when one from Driftaway Coffee hit my desk, I was skeptical. Turns out, my fears of bland-roasted mediocrity were unfounded. It's delightful.
At its root it's a straightforward whole-bean coffee subscription, but what sets Driftaway apart is small, personalized details that elevate the whole brewing and drinking experience.
Before you get a full bag of beans, you’ll receive a tasting kit ($8) with four different, single-origin coffees from around the world. From there, you can decide which you like best and customize your deliveries moving forward. The bags are styled to look like vintage baggage tags, to represent the long journey the beans have taken, and include information like tasting notes, profile (fruity, classic bold or balanced) and the date the beans were roasted. For the record, I'm a balanced medium roast girl.
As an additional personalized touch, each bag is also printed with your name. Superficial as it sounds, aesthetics—especially of things on the kitchen counter—are important to me. Driftaway is minimalist and chic, and I'm totally smitten keeping it in plain sight.
