Attention, Sugar Fiends: There’s Now a Chocolate Museum in NYC
New Yorkers have already collectively freaked out over ice cream, dessert and fortune cookies. And the latest food to get the idol treatment just happens to be something we’re already obsessed with: chocolate.
Choco-Story, a brand-new interactive museum inside the Soho flagship of Jacques Torres, is a collaboration between the revered NYC chocolatier and Eddy Van Belle, Choco-Story’s founder (who has already launched locations in Belgium, Mexico and France). The exhibition will trace cacao’s development from humble bean to eminently bingeable candy (not to mention ubiquitous pop culture presence—hi, Juliette Binoche).
Inside the museum, you’ll find ancient artifacts used to make (and consume) the antioxidant-packed treat throughout history. The main attraction, however, is the live chocolate-making demos by Chef Torres and his team of chocalatiers, from the Mayan recipe for fresh-ground hot chocolate to handmade truffles. And don’t worry, this isn’t some social experiment where the sweet stuff is always out of reach—there are plenty of samples.
As far as we know, there are no plans for a chocolate river à la Willy Wonka (we can’t image that would ever make it past the NYC health department). But there is a hands-on component: Visitors can learn how to make their own chocolate bars and then take those customizable creations home. We’ll try our hardest not to eat ours all at once—but we’re not making any guarantees.