The end of summer can’t stop us from enjoying one last, last glass of rosé…especially when it’s Chanel.
Yep, the French fashion house recently launched its own label of pink wine early in August. And while it’s not Chanel’s first wine endeavor (the company famously owns wineries in Napa Valley, California, and Bordeaux, France), it’s one of two new vintages (the other is a white wine) from the Domaine de L’Ile estate, a vineyard on Île de Porquerolles, a small island off the coast of Provence.
The company purchased the vineyard in 2019, which, per Wine Spectator, contains 75 acres of organically farmed vines. Most of them are now devoted to rosé, at the directive of Nicolas Audebert, director of Chanel’s wineries—fitting, since the crisp Provençal air and lush rolling hills are known for producing some of the best rosé wines on the market.
As for this wine, you can expect the same attention to detail that’s given to the couture—this is Chanel, after all. According to British Vogue, the bottle’s label pays homage to the island’s light and landscape, and the wine is meant to evoke memories of holidays along the Côte d'Azur. (You know, those memories we all have.) The medium-bodied rosé is made from a blend of traditional Provençal grapes like grenache and cinsault, and has tasting notes of red cherry, strawberry and salt water. One bottle costs around $20 to $25 dollars. Per the brand, it’s both elegant and crowd-pleasing, but would you expect anything less?