People Connected By Similar Obsessions

Victoria Van Ness

Meet the fashion blogger taking her ’show’ on the road

When it comes to a five-year plan, Victoria Van Ness has no problem trusting her instincts and letting life lead the way. That’s why the Georgia-born fashion blogger left her job working on the community team for Bloglovin’ in New York to travel the world with her boyfriend, who just so happens to be an acrobat for Cirque du Soleil.

The perks of going on the road? It gave Victoria the opportunity to focus full-time on her namesake blog. “I feel very lucky that I get to travel and do what I love every day,” she says. “What makes my site unique is simple: I’m just normal. Sometimes people get caught up in only showing off the best aspects of their life. I noticed when I was myself on Instagram Stories, that’s when people really started to connect.”

On the hardest part of being her own boss. “Not binge-watching Netflix all day. I’m still adjusting to how to have a productive workday at home. Changing cities every few weeks, it’s hard to find a schedule that works and a workspace that gets me motivated. I probably should just get rid of my TV.”

On the coolest place she’s visited recently. “I spent a summer in Montreal and loved it way more than I thought I would. The vibe is incredible, plus it’s got amazing weather and, I swear, there’s a new festival going on every day.”

A styling trick she swears by. “Accessories elevate every outfit. I invest in accessories and save money on my clothes. If I’m in a hurry, I throw on jeans, a tee, a statement belt, sunglasses and grab my bag. It’s a foolproof way to make it look like you tried even if you woke up late.”

On how to look photogenic in every pic. “I love movement in images. I try to move around (a little dance helps if you are uncomfortable in front of the camera) when shooting. It gives my clothes some life and helps me avoid looking too stiff or too posed.”

On her perfect day in NYC. “When I’m there, I usually visit The Class by Taryn Toomey in the morning. From there, I love grabbing a coffee, walking around Soho and getting dinner at the new SugarFish. If I can end the night with a cookie from Momofuku Milk Bar, I feel complete.”