This Under-the-Radar Brand Makes Our New Favorite T-Shirt—Here’s Why We’re Stocking Up
The eternal quest for the perfect white tee is a real one—and one I’ve been on quite some time. True, there isn’t all that much to a crewneck, but that’s why the tiniest details can suddenly become huge pain points, especially if they’re not done right. As someone whose weekly uniform is rooted in jeans and white T-shirts, my criteria is as follows: not too opaque, not too sheer, slightly on the longer side for an easy tuck and soft (preferably extra so).
But that part is only half the battle. Once you’ve found That Great Tee™, there’s a lot of maintenance to make sure it lasts (shrinkage and yellowing armpits beware). So, at the start of this new year, I did some inventory and realized a few of my trusty favorites had fallen prey to the inevitable wear and tear, and I was in need of a refresh. Enter: US Blanks.
This American Made company based in LA has actually been around for over 10 years, however they’ve previously executed the bulk of their business in wholesale, remaining fairly under-the-radar to the everyday consumer. Turns out they also sell retail, and their products are reminiscent of the first time I tried on that cult-favorite American Apparel tee back in 2006…but better. US Blanks is a socially responsible manufacturer—many of their products are sustainable and under $30. The T-shirts are all made with premium pre-shrunk fabrics, meaning you won’t experience any unexpected mishaps in the wash. And while we came for the T-shirts, we also love that the company sells tanks, sweats, dresses and even masks (FYI, you get a free mask with every order).
Speaking of, if you order now you can get 15 percent off when you use code PUREWOW15. So what are you waiting for? Your T-shirt drawer could use an upgrade with these top styles.