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The Jeans of Your Dreams Are Waiting in NoHo
Palazzo pants are the new cocktail dress.

You know that cool girl who always seems to turn up in a simply effortless outfit? Say, a pair of perfect dark denim jeans and a just-so silky tank?

Be that girl after a stop into the new AYR Studio Shop at 648 Broadway (just be sure to make an appointment). It’s the first boutique by the popular direct-to-consumer brand that makes high-quality pieces at great prices. (No middleman markup means better fabrics and construction.)

AYR is known for its no-sag (read: rear-end-lifting) stretch denim and flattering work-to-drinks separates (hello, robe jacket). At the Studio Shop, try on the label’s latest designs (the perfect LBD and summer cami). Then get your favorites delivered directly to you--at 20 percent off--by ordering online and using the code AYRWOW at checkout.

It’s going to be a long summer of hot subway rides and steamy nights on the town, and you’ll be that much more chill if you can count on a few great-looking outfits.

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