I'm in Sweden Right Now and This Is the #1 Fashion Item Everyone Wants for Fall

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The minds behind flatpack furniture, creamy oatmeal and cozy Fridays also happen to be some of the most stylish people on the planet (hello, Alicia Vikander and Malin Åkerman, to name a few fashion-forward Swedes). So on my recent trip to Stockholm, I scoured the streets to see what fashion item was trending among this effortlessly cool population. The bad news: It rained for most of my trip. The good news: Even in a downpour, the Swedes know how to look pulled together and chic, while keeping comfort and function at the forefront.

I kept seeing the same simple yet sophisticated rain jackets pop up in a variety of colors in the city, and I knew I needed one to bring back home (it’s scorching hot in NYC right now, but rain is very much in my future). So I asked a sales associate at the most popular department store in the city (Åhlens City) where I could find one of these smart jackets. She knew immediately which brands I was referring to and revealed that they're extremely “in” right now. And it’s not hard to see why—these jackets will keep you dry in style (think: you could totally wear this to an interview or a dinner date). Here’s how to do fall fashion like the Swedes.

Tretorn Wings Jacket

Founded in 1891 in Helsingborg (a city in southern Sweden), Tretorn actually started as a rubber factory that made galoshes for farmers to protect their feet. These days, it still makes high-quality boots and sneakers, but is best known for its waterproof and windproof rain jackets with plastic press buttons and adjustable hoods. Available in plum, chalk and green, these jackets prove that it is possible to be both stylish and practical. With unisex sizing, Tretorn recommends women pick a size smaller than usual.

Rains Long Jacket

Modern and functional, Rains’ selection of jackets come in a variety of lengths (regular, long and longer) and colors (blue, olive, slate, yellow, the list goes on). The water-resistant fabric is lightweight with a matte finish and the jacket features double welded slanting pocket flaps, adjustable cuffs and a fishtail. Again, the sizing here is unisex so you may want to pick a size down. (Psst: We also love the fishtail parka and the cape.)

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Alexia Dellner

Executive Editor

Alexia Dellner is an executive editor at PureWow who has over ten years of experience covering a broad range of topics including health, wellness, travel, family, culture and...
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