This Is the Most Game-Changing Trend in Swimwear We’ve Seen in Years
We've seen it with our skin care, fashion and food choices, but now the swimwear industry has also taken note: Sustainable practices are officially en vogue. So now you can rock a bathing suit that doesn't just look good, but also does some good. Here are our 13 favorite brands that are doing more than just creating chic swimwear.
Sustainable practices: Made with ECONYL, a fabric made entirely from pre- and post-consumer waste (like discarded plastic, fishing net and fabric scraps); packaging is entirely eco-friendly; a percent of each piece manufactured goes to beach cleanups in Bali through the R.O.L.E. Foundation's "Zero Waste to Oceans" initiative; a percent of each piece sold goes to local beach cleanups in California through the Surfrider Foundation
Indigo Swimwear is just under one year old, but it's already making a major splash. Founder Philippa Brenninkmeyer is super committed to making her brand eco-conscious and earth-friendly, through and through. Her safari-inspired prints are right on trend, but it's the solid separates that we really love.
Sustainable practices: Made with recycled textiles; shipped in reusable bags
Similar to Everlane, Summersalt cuts out the middle man (i.e., brick-and-mortar stores) which eliminates the need to hike up prices to cover costs like rent or store-to-store shipping. In forming the brand, the founders took over 1.5 million body measurements from 10,000 women to ensure that the designs would fit pretty much every body, with sizes ranging from 2 to 16.
Sustainable practices: Made from recycled polyester; hosts regular beach cleanups in various neighborhoods
Alyned was founded on the principle that there should be stylish options for everyone, no matter their size. Sizes range from 0 (XS) up through 28 (3X) and quite a few pieces donate a portion of the proceeds to 1% For The Planet, which supports ocean conservation.
Sustainable practices: Uses two eco-friendly fabrics, AquaRib (made of ECONYL fabric, which is 100 percent regenerated nylon fiber from fishing nets) and H2Eco Swim Fabric (made from recycled nylon); has diverted 72,264 kilograms of waste from landfills
We already know and love Athleta for its cool workout clothes and chic travel-wear, but did you know that 85 percent of its swim collection is sustainable? Add to that a range that accommodates plus, petite and tall sizes and you've got a clear winner in our book.
Sustainable practices: Made with EcoLux (swim fabric produced locally in California using recycled nylon fiber to conserve resources)
This California-based company also donates regularly to 1% For The Planet and offers a wide range of styles to fit all different tastes, whether you prefer to avoid tan lines with itty-bitty bottoms and a bandeau or more coverage with a cap-sleeve one-piece.
Sustainable practices: Materials used are all waste-to-wear (meaning they are made from recycled fabrics like nylon fishing nets that are removed from global waterways) including pad inserts made locally in L.A., recycled hang tags, regenerated mixed metal hardware and eco-packaging materials.
Galamaar is best known for its classically chic and timeless silhouettes in fresh, fun colors (like über-trendy yellow).
Sustainable practices: Made with fabrics comprised of recycled waste recovered from the ocean
Just because you want a high-performing athletic suit for streamlined laps in the pool doesn't mean you have to sacrifice on your earth-friendly habits. British brand Zoggs can withstand even the toughest water workouts and is made using sustainable practices and recycled fabrics.
Auguste The Label
Sustainable practices: Made from ECONYL, a fabric made entirely from pre- and post-consumer waste (like discarded plastic, fishing net and fabric scraps)
This Australian brand, which also includes ready-to-wear and little girl styles, is implementing sustainable and ethical practices across all elements of production, from the factories in which the pieces are made to the fabrics they're made from to the packaging. It's also a contributor to 1% For The Planet, so you can continue to do good every time you shop there.
Sustainable practices: Uses 100 percent regenerated fabric made from recycled fishing nets; includes reusable packaging that is also biodegradable
Inspired by the laid-back summer vibes of Bondi Beach, Baythe excels at creating sleek suits with a subtle sex appeal. It doesn't hurt that everything is also under $150.
Sustainable practices: Uses 78 percent regenerated nylon made from recycled fishing nets and other post-consumer waste; donates a portion of every purchase to the Healthy Seas initiative; uses 100 percent recyclable packaging
Another 1% For The Planet partner, Woodlike Ocean isn't just focused on the health of the planet; it's also focused on you. The unique fabrics used to create the suits has UPF 50+ UV protection and is ultra-resistant to chlorine.
Sustainable practices: Made from eco-conscious materials (like Tencel, organic cotton and recycled fabrics)
An oldie but goodie, this NYC-based brand has set an awesome example over the years as a company that recognized the negative impacts it was having on the environment and then set out to implement changes to the way it produced its bold, colorful designs.
Sustainable practices: Made using a combination of deadstock, textiles made from renewable plant material, and recycled fabrics like ECONYL
Since its launch Reformation has been up-front and honest about the good and the bad of creating a sustainable brand. Which is also why it prefers to call its swim collection "sustainable-ish." The brand explained in a press release, "This might not sound that revolutionary, but to be honest with you, swimwear and sustainability don’t go hand in hand. There isn’t a fabric solution yet that doesn’t result in more plastic in our oceans and landfills—but there’s hope!"
Sustainable practices: Uses fabrics made from recycled water bottles; saved 50,920 bottles from landfills so far this year
Just when we thought we couldn't love Madewell any more, it went ahead and launched a line of eco-friendly swimwear. In line with the brand's other efforts, most of the collection is size-inclusive and everything is under $100.