With its remarkably affordable selection of fresh, feminine pieces and on-trend designs, it’s pretty easy to get totally hooked on Lulus. But what to do when you’ve scooped up every enviable item the retailer has on offer? Easy—just shop our list of stores like Lulus instead and rest assured that your appetite for new, budget-friendly fashion will be satisfied. Here, a roundup of our favorite online boutiques where you’ll find chic, feminine styles for everyday wear, super trendy ensembles at bargain prices, eco-friendly dresses that are designed to turn heads and more. Happy browsing.
20 Stores Like Lulus to Shop Right Now
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
What Kind of Clothing Does Lulus Have?
Lulus is a California-based clothing retailer that began as a resale vintage shop before transitioning into an independent label. The brand specializes in sophisticated, chic and modern clothing at an “affordable luxury” price point, with the majority of the catalogue under $100. Their designs can be characterized as feminine and floral, but they also have a great line of basics and neutrals, mixing trendy cuts with classic designs. Bestsellers are usually dresses (both of the flowy maxi variety and body-hugging mini) and heeled sandals, with the occasional blazer, swimsuit and ribbed T-shirt thrown in.
Stores Like Lulus at a Glance
- Eco-Friendly: Reformation
- For European Sensibility & Other Stories
- For a Boho Twist: Anthropologie
- For a Classic Cut: Pixie Market
- Original Bohemian Vibes: Free People
- For Real Women: Storets
- Affordable British Fashion: Topshop
- Timeless Aesthetic: Mango
- Budget Friendly: ASOS
- For an Australian Flair: Hello Molly
- To Take You From Day to Night: Vici Collection
- For an Edgy Twist: Nasty Gal
- Most Affordable: Showpo
- Make It Vintage: Modcloth
- For Resort Vibes: Petal + Pup
- For Ultra-Feminine Flair: Pink Lily
- For the Hopeless Romantic: Morning Lavender
- Make a High-Fashion Statement: Alice & Olivia
- One-Stop-Shop for Swimwear: Cupshe
- Pastels Galore: Skies Are Blue
- Why We Love It: sustainable and eco-friendly clothing, swoon-worthy selection of special occasion dresses
This American online retailer stands out for its sworn commitment to sustainability and eco-friendly manufacturing practices. It also boasts a host of sophisticated, feminine dresses, sweaters, blouses and more, all of which speak to the brand’s penchant for evergreen designs. Just keep in mind that Reformation pieces are a tad pricier than the goods you find at Lulus—though the special occasion dresses are worth every penny.
For European Sensibility
- Why We Love It: romantic, minimalist designs in muted tones
One of the best matches for devoted Lulus customers, & Other Stories is a Swedish company that favors a similarly dreamy, romantic aesthetic. The silhouettes are minimalist and the colors muted, so there’s nothing particularly head-turning or over-the-top here, but the designs are detail-oriented and oh-so pretty. Nearly all the apparel (available in sizes ranging from 0 to 12) costs less than $200, so it’s fairly budget-friendly, too. Plus, there are also shoes, bags and beauty products on offer at this one-stop shop.
For a Boho Twist
- Why We Love It: romantic, feminine designs, hand crafted feel
Femininity and global influence collide in Anthropologie’s apparel collection, which features funky styles with vibrant prints and patterns, as well as pieces that look like they were plucked straight from the pages of a Victorian love story. Plus, unlike many of the other options on this list, Anthropologies has brick-and-mortar locations across the country, so you can try before you buy. You’ll also find a relatively wide price range here that can suit any budget, since the store carries a wide variety of brands.
For a Classic Cut
4. Pixie Market
- Why We Love It: sophisticated, fashion-forward pieces with a high-end look
This online-only retailer is the place to go for covetable, fashion-forward clothing with a sophisticated European sensibility. The styles on offer—cargo parachute pants, asymmetrical cardigans, blazer-style bustiers and more—all boast a certain je ne sais quoi and even the boldest pieces have staying power, which means you’ll never look like you’re simply chasing trends when you shop here. It’s worth noting, though, that the prices at Pixie Market run slightly higher (items range from $60 to $300), so this brand is best for when you have a little extra cash to spend on something special.
Original Bohemian Vibes
5. Free People
- Why We Love It: trendy boho styles that are fresh and functional
Hippy-dippy, boho designs with a modern feel are the calling card of this beloved brand, which specializes in youthful, breezy pieces at moderate prices. Shopping at Free People is like borrowing your mom’s clothes from the 70s…but without looking like you’re trying way too hard to recreate a sepia-toned photograph from her acid-dropping days. Best of all, Free People is more like a mid-range designer brand than it is a fast fashion retailer, so the quality of the clothing here is pretty darn good for the price.
For Real Women
- Why We Love It: the brand’s philosophy focuses on body positivity and female empowerment, feminine styles at an affordable price
Storets has earned itself a cult following on Instagram, where—in keeping with the company’s philosophy—you can scroll through countless photos of real women, not paid models, wearing chic designs from the brand. The prices are comparable to Lulus— flowy midi dresses, cropped blouses and most everything besides outerwear costs less than $100—and the styles are sophisticated and fresh. File this one under ‘pretty, but not precious.’
Affordable British Fashion
- Why We Love It: large selection of super hip styles, British fashion
Presenting Forever 21’s slightly cooler cousin from across the pond: Topshop is known for having an impressive selection of trendy clothing that caters to the young and hip. Designs are slightly more daring here than at Lulus—you’ll find a mix of punk rock-inspired clubwear, pretty and feminine day-after frocks and cozy basics. Also, we’d be remiss not to mention that the sizes are limited and run on the small side…but if that’s not a deal-breaker, you should know that Topshop is second to none when it comes to hip and funky fashion at reasonable prices. (Note: You can shop the Topshop collection at ASOS.)
- Why We Love It: sustainable and eco-friendly clothing with a trendy but timeless aesthetic
Mango is a Spanish company that uses ethical and sustainable manufacturing practices in the production of its very chic line of clothing and accessories. Frill-free, understated femininity is the aesthetic, and you can shop for all occasions here, though prices do run the gamut. (You can score a pair of great jeans for $60 or splurge on a $270 piece of outerwear, for example.) That said, every single option is somehow both on-trend and timeless, and always super wearable.
- Why We Love It: inclusive size range and large selection with a street style aesthetic, British styles
This British retailer specializes in budget-friendly fashion with too-cool urban vibes, and sells a wide range of brands, including their own. Come here for comfy activewear, reclaimed vintage miniskirts and form-flattering wardrobe essentials for every body type, from petite to plus size. The styles here are a little edgier and less femme than what’s on offer at Lulus, but the selection is huge, so really anyone can find something they fancy.
For an Australian Flair
10. Hello Molly
- Why We Love It: young, trendy apparel and accessories for every occasion
Prom dresses and formalwear, crop tops and denim, even trendy jewelry…you can find it all at Hello Molly—a near perfect match to Lulus in terms of both style and price. This online-only, Australian retailer has a huge inventory to browse in every department and you’d be hard-pressed to find a single piece over $100. Much like Lulus, the clothing on offer is super trendy and definitely on the younger side (so if you’re looking for new tops, but don’t like baring your midriff, you should probably keep scrolling).
To Take You From Day to Night
11. Vici Collection
- Why We Love It: trendy, affordable, day-to-night clothing and accessories
Vici Collection offers trendy wardrobe pieces at affordable prices, with most items well under $90—and that includes things like jackets and handbags, too. The brand, like Lulus, carries lots of bold colors and patterns, but also does softer neutrals, both with daring cutouts and office-approved designs. True to the name, you can shop by collections, ranging from bridal to matching sets, essentials and color schemes to put together a killer outfit.
For an Edgy Twist
12. Nasty Gal
- Why We Love It: super trendy styles and party looks at very low prices
Head to Nasty Gal for uber trendy and steeply discounted clothing that’s young, flirty and occasionally overtly sexy. Indeed, the selection here is decidedly more naughty than nice (think: skin-tight, sequined mini dresses and cropped bandeau corset tops) and the very low prices are a pretty good indication of the quality. Still, this fast fashion retailer fits the bill when you want to score something fun for a night out on the town without breaking the bank.
- Why We Love It: great selection of dresses for all occasions
Flirty and feminine is the name of the game at this Australian online boutique, which features formalwear (i.e., homecoming and other party dresses), as well as trendy blouses and two-piece sets that basically scream ‘summer vacation for the young and beautiful.’ To be honest, ShowPo’s selection of stylish tops is practically indistinguishable from that of Lulus, and the prices (between $50 and $60 per item) are on par, too. Happy shopping, Lulus lovers.
Make It Vintage
- Why We Love It: unique, retro styles in an inclusive size range
Vintage-inspired and heavy on prints—the playful and pretty clothing at Modcloth appeals to boho lovers, rockabilly babes and most anyone else who has a youthful spirit, an eye for design and a love of all things retro. (And we mean anyone—sizes run from 00 to 28 at this shop.) In terms of price, Modcloth is comparable to Lulus—dresses range from $60 to $100—and there are frequent sales and promotions where you can find even better deals on unique pieces with throwback charm
For Resort Vibes
15. Petal + Pup
- Why We Love It: sophisticated, feminine styles with resort vibes
Head to Petal + Pup and you’ll find a host of classy, feminine styles available in a standard size run (XS-XL), including flowy dresses, 2-piece crop top sets with bold floral prints and a seriously cute selection of jumpsuits and rompers. Much like Lulus, the clothing collection at Petal + Pup has a girly-but-grownup aesthetic, featuring modern silhouettes, colorful fabrics and resort vibes. Bottom line: If you’re looking for a sophisticated and flirty ensemble for under $100, this online shop has got you covered.
For Ultra-Feminine Flair
16. Pink Lily
- Why We Love It: simple, colorful and trendy designs, one-stop shop for everything from swimsuits and accessories to dresses, jeans and tops
Pink Lily serves up minimalist designs splashed with color, just like Lulus. Full-skirt maxi dresses, a well-stocked basics section and a robust offering of wide-leg pants make it easy to shop for your whole wardrobe here. Pink Lily also does swimwear and accessories, including shoes and handbags. The majority of their items are capped at about $85, with many pieces hovering in the $40 to $50 range, making it an affordable option for a closet refresh.
For the Hopeless Romantic
17. Morning Lavender
- Why We Love It: flowy, feminine, and floral with classic silhouettes at an approachable price point
Morning Lavender is for the woman who fantasizes about running through a field of flowers at sunset—so basically, it’s Lulus, but up the romance factor. They offer a dizzying selection of classic-cut clothing, but it’s the dresses that are truly a standout. Think billowing skirts, florals galore and big sleeves that definitely have Anne Shirley’s approval. Additionally, they stock everything from pretty blouses to cozy sweaters in all shades of neutral and soft pastels.
18. Alice & Olivia
- Why We Love It: bold colors, classic cuts, mid-tier designer wear
If you love Lulus but crave a high-fashion, statement-making twist, turn to Alice & Olivia, famous for cutting an elongating silhouette. The brand offers an array of clothing with a vintage, feminine flair and a robust dress selection. From vibrant midis with flowing skirts to flirty, body-hugging mini dresses, Alice & Olivia is a bolder rendition of the Lulus offerings, deftly mixing classic cuts with eye-catching colors.
- Why We Love It: bright and fun, affordable swimwear
Heading on beach vacay and looking for a new bikini or suit that’s fun, flirty and budget-friendly? You’ve come to the right place. Cupshe boasts a large selection of affordable beachwear including one pieces, bikinis, dresses, coverups and more. With hundreds of styles to choose from, you’re practically guaranteed to find a suit that fits your aesthetic. While you’re shopping, don’t forget to complete your vacation attire with their selection of easy, breezy beach dresses and eveningwear.
20. Skies Are Blue
- Why We Love It: inclusive sizing, bright colors and vibrant prints, whimsical designs
If you’re all about bright colors and cheerful designs then Skies Are Blue might just be the clothing brand for you. Featuring an array of whimsical dresses, tops, sweaters, pants, skirts, jumpsuits and more in bright yellows, pinks, greens and blue, this brand will make you happy just by perusing the website. In terms of price, dresses cost about $90 and tops around $50 so it’s not the cheapest option on this list but certainly not the priciest either. We’re also big fans of the inclusive sizing that ranges from XS up to plus size (1x, 2x and 3x). And while bold and beautiful colors is where Skies Are Blue really shines, we’d be remiss not to mention the neutrals shop that offers a selection of elegant and muted designs for those so inclined.
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.