7 Free Ways to Overhaul Your Wardrobe with Your Very Own Online Stylist

After three months of being stuck inside, it’s no surprise that we’re all itching to get back out for some much-needed retail therapy. A few weeks ago, stores opened for curbside pickup and now some places are even starting to reopen for in-person visits. But if you’re like us, you might still be a little nervous about jumping back into pre-pandemic routines. Fortunately, a handful of local boutiques are offering free virtual styling sessions so we can get personalized fashion and beauty advice, all while continuing to shop from the comfort of our couches. And honestly? It’s kind of our dream shopping scenario. Here are 7 online stylists to check out for your brand new wardrobe.

10 Pickup & Delivery Spots to Satisfy Your Sweet Tooth

1. Jenni Kayne

We were so excited when Jenni Kayne opened its doors in the Marin Country Mart back in March and so disappointed the very next week when it was forced to close because of the pandemic. Happily, it’s back open for in-person shopping now (you can even book a private in-store appointment), but fear not if you’re still a little weary of venturing out again just yet. Jenni Kayne is currently offering complimentary 30-minute virtual styling appointments so one of their team stylists can help you shop your favorite products—like shearling moc slippers, cashmere cocoon sweaters and JK candles that will keep you feeling comfy and cozy at home. Lounging never looked so good.

2. Tamara Mellon

One day we will wear fabulous shoes again, and luxury footwear brand Tamara Mellon (from the fashion boss and Jimmy Choo co-founder) is here for us when that day finally comes. If you want to be one step ahead (see what we did there?), the Union Square boutique is now open for curbside pickup and 30-minute virtual appointments with one of the brand’s local SF style liaisons. They’ll help you pick out the perfect kidskin leather pumps or mid-calf suede boots to debut once better days are here again.

3. Gazette

Bring Paris chic vibes straight to your house when you order from tiny Hayes Valley boutique Gazette. Owner Charlotte Boedec will even give you a virtual tour around the store during a free, 45-minute personal shopping experience, guiding you through her current collection and helping you find the perfect styles as if you were there in person. If you purchase, she’ll even hand-deliver your new threads in her Prius. Très chic, n’est ce pas?

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4. Mejuri

These days, we could all use a little extra sparkle. Mejuri—the brand of fine, handcrafted jewelry meant for every day—understands. That’s why they’re offering digital styling appointments, where you’ll discover what size and style jewelry best suits you. Expert stylists will also inspire you with new ideas, from ring and earring stacks to bracelet and necklace layering.

5. Credo Beauty

Now’s a great time to finally give clean beauty a try. Instead of replacing your essentials with the same-old products when you start to run out, start a live chat with a Credo clean beauty expert. They’re here to answer questions, give recommendations and they’ll even help you find the perfect shade to match your skin tone during a 15-minute, private Live Chat Foundation Match. New to clean beauty and looking for a more in-depth service? Book a complimentary, 45-minute Live Chat Clean Swap, and a Credo expert will help you switch out your top four conventional products with safer alternatives.

6. M.m. Lafleur

Since SIP, we’ve all faced the unique challenge of staying comfortable while looking professional enough for work video calls. That’s where M.M. Lafleur comes in. Your stylist will curate a personalized lookbook based on your style and wardrobe needs. Then, during your appointment, they’ll help with outfit recommendations and ship any pieces you decide to purchase. The shop also has a robust calendar of online events, from virtual launch parties to digital styling workshops. Bye bye ratty sweatpants, hello chic culottes. (Note: This brand offers free group virtual appointments.)

7. Intermix

Intermix on Fillmore—the upscale, on-trend boutique with such covetable brands as Veronica Beard, Ulla Johnson and Zimmerman—is offering personal styling with the added convenience of not having to come into the store. Connect with a seasoned stylist via live chat on their website to talk through the store’s latest collections, get outfit recommendations or find the brands and styles that work best for you. We’re feeling the luxe loungewear collection (especially the grown-up rompers and pretty jumpsuits).

allison mccarthy
Allison McCarthy

San Francisco Editor

Allison McCarthy is a writer and editor with 15 years of experience in the industry. She's currently the San Francisco editor at PureWow, where she covers the best of what's...
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