Old Navy Launches New Initiative to Promote Inclusivity in Stores & Online

Old Navy is making some big changes, and all we have to say is…yaaasss!

The retailer recently announced an all-new initiative that’s geared toward making Old Navy more inclusive, according to Forbes. Introducing BODEQUALITY, which reimagines “the shopping environment in all stores and online to be more size inclusive, giving women everywhere the fashion and experience that they deserve.”

Old Navy will implement several new measures in honor of BODEQUALITY. One of the biggest takeaways is the brand will no longer have separate sections, like “Plus Size” for stores and “Women’s Plus” for online. Instead, all merchandise will be grouped together, so every customer can feel like they belong.

In addition, clothing items will now be available in broader size options, ranging from 0 to 30 and XS to 4XL. Not only will Old Navy feature more curvy mannequins, but it will also provide employees with customer-focused training. Oh, and did we mention there will be price parity (consistent pricing across all sizes)?

In a statement, Nancy Green (Old Navy’s president and CEO) explained that BODEQUALITY will change how the brand operates for years to come. “BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based upon years of working closely with them to research their needs,” she said.

We fully support this.

Want more feel-good news sent right to your inbox? Click here.

3 SATC Reboot Looks We Want to Copy (And 2 We'll Leave to the Pros)

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.