Fresh out of school with a degree in print journalism, Krystal Bick was working for a few local newspapers going through layoffs at the time and knew she needed an entrée into digital publishing if she had any shot at a career. While bored one afternoon, she did something on a total whim: She launched a Blogger account.
“The focal point was all over the place,” she laughs. “Sometimes it was politics, other days, it was music and pop culture. Then, other days it was about an outfit.” That's what seemed to stick, and her brand, This Time Tomorrow, was born.
“I actually hate getting my photo taken to this day,” Krystal shares. “Starting out, I would style an outfit on a hanger and place it somewhere different each time. But then I decided, OK, I should probably be in the photos. I would pick random alleyways in Reno, station my tripod and expensive camera and hit the shutter. I’d have ten seconds to get into the frame and pose.”
At the same time, Krystal was paying the bills with a full-time gig at Google’s Mountain View, California, offices on the shopping and e-commerce team, a job she held for five years. “The whole time I was there, I was blogging,” she recalls. “I’d bring my camera to work and have a coworker step out for a half hour at lunch to snap my photos. The interesting part is that I would wear whatever I was planning to shoot to the office, but company culture is very casual. It's mostly men in jeans and T-shirts and hoodies—basically, the Mark Zuckerberg tech kid. I was showing up in dresses and heels and chic accessories, and I’m sure people thought I was lost on campus all the time."
When a position in the New York office opened up, Krystal jumped at it, settled into city life for six months, and in September 2015 gave her official notice to pursue her blog full-time. “I had this really ugly spreadsheet where I was trying to project what I was going to make based on previous years,” she says. “I was 80 percent sure I’d be fine, but also OK with the 20 percent since I knew I could always get another job.”
A little over a year later, her blog has become the discerning girl’s destination for style, travel, lifestyle and New York City. “I still feel like my parents are the only ones reading, but that’s just something I tell myself to take the pressure off.”
Her perfect day in New York. “I live in the West Village, so brunch at Buvette is a must. They have a waffle sandwich that’s basically bacon, eggs and cheese between two waffles. It's the best. Then, I'd go to Washington Square Park and sit in the dog park portion to let my dog Elvis (a corgi) run around. After that, I’d drop him at home and head to the Whitney Museum. It’s a great spot for getting gorgeous skyline shots.”
Her favorite part about being a puppy parent. “Coming home. Elvis is always so excited to see me. He’ll rush at me and jump up and lick my hands and my face. I usually put all my stuff down and sit on the ground and rough and tumble with him.”
Her favorite styling trick. “Find a good tailor and go there for everything, not just the expensive things. I’ve taken outfits from Kohl’s and Zara. If getting something altered means you’ll wear it that much more, it’s worth it.”
The reason she's training for the New York City Marathon. “I’m running with a charity called Magic Bus. It's a non-profit that works in rural parts of India to essentially break the poverty cycle. But instead of a Westerner coming in and teaching children about gender equality and reproductive care and education, they mentor teenagers—16- and 17-year-olds already in the community—to be mentors for these kids. That way, it’s easier to identify with the cultural norms they’re up against and make an impact.”
The Instagram filter she swears by. “It’s literally a filter that’s in your iPhone. I edit in a few other tools, too, but to give photos a nice, de-saturated sheen, I use Fade, which does nice things to skin. It also really helps with setting a consistent tone in my feed. VSCO has so many beautiful filters, too. You want just enough where the colors pop and there’s a nice contrast.”
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