For all the fashion brands finally carrying extended sizes (shout-out to Loft, Draper James and Reformation), there are still so many that cater only to women below a size 12—even though, as Racked reports, 68 percent of American women wear a size 14 or above.
It’s a problem, and we recognize that. So does Katie Sturino, a blogger, Instagram star, entrepreneur and PureWow Coterie member.
Sturino recently polled her 206,000 Instagram followers and found that 97 percent of people who responded didn’t feel there were enough clothing options in their size. Here’s her full caption: “Alright. This #SuperSizeTheLook includes bit of a rant...I polled you guys and 97% of you felt that there were not enough cute clothes in your size. (see stories) @huntermcgrady and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop. Please tag a brand you wish made your size below! I’m starting the #MakeMySizeMovement!”
She has a point, and it’s one we couldn’t agree with more. Here’s hoping brands are as on board with Sturino and her message as we are.