Contrary to what the rest of the country thinks about SF fashion, this isn’t a town of just hoodies and Supergas. Nope, we have a casual-cool style all our own, and it starts with these seven pieces. How many do you have?

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chambray shirt san francisco wardrobe staples

A CHAMBRAY SHIRT THAT GOES FROM WORK TO COCKTAILS

Over leggings, with white jeans, even denim-on-denim—this is the San Francisco staple. It’s polished yet casual, and it looks just as great at the farmers’ market as it does for drinks in Hayes Valley.

Get the look: Old Navy ($22); Gap ($60); J.Crew ($78)

moto jacket san francisco wardrobe staples1

A MOTO THAT KICKS BASICS UP A NOTCH

You couldn’t pay us to give up our beloved moto and the instant attitude it adds to any outfit. Plus, it’s the perfect jacket for our cool 60-degree weather all year long.

Get the look: Trouvé ($299); AllSaints ($560); Joie ($898)

boyfriend jeans san francisco wardrobe staples
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BOYFRIEND JEANS WE CAN ACTUALLY WALK THE SLOPES IN

We take our coffee small-batch, our toast with avocado and our denim nice and relaxed. Buh-bye, skinny jeans.

Get the look: Grana ($49); Gap ($70); Levi’s ($98)

san francisco fedora hat

A Wide-Brim Fedora to Accessorize Without Going Overboard

You can’t turn a corner in the Mission without seeing one of these—because it’s an easy way to feel cute and breezy (not weighed down in statement necklaces). Look for a wide, stiffened brim with a wrapped leather band or grosgrain ribbon to keep the look casual.

Get the look: Goorin Bros. ($170); Anine Bing ($199); Free People ($228)

ankle boots san francisco wardrobe staples brightened

ANKLE BOOTS FOR RAIN OR SHINE (WE NEVER KNOW)

Whether you opt for heeled or flat, simple or embellished with rock-star details, you’re guaranteed to get plenty of mileage out of these versatile, year-round shoes.

Get the look: Vince Camuto ($129); Madewell ($228); Freda Salvador ($495)

big bag san francisco wardrobe staples

A BIG BAG TO CARRY ALL YOUR LAYERS

It doesn't matter if it’s a supple leather carryall or a hipster-style backpack, you just need room to lug around all those layers every day, all day without looking like a bag lady. 

Get the look: Everlane ($68); Alite ($150); Cuyana ($175)

round sunnies

Round-Frame Sunglasses to Stay On Trend

Ray-Ban aviators were the name of the game until round frames swooped in. Now they’re everywhere. Ladies with square-shaped faces rock them best.

Get the look: See ($99); Warby Parker ($145); Garrett Leight ($365)

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