Grace Atwood

It should comes as no surprise that Grace Atwood’s Cape Cod upbringing would foster a love of nautical stripes. But it wasn’t until launching her blog, TheStripe (formerly Stripes & Sequins), in 2010 that she found a way to share that love with the world. After spending years specializing in social media for brands like BaubleBar and Procter & Gamble, Atwood thought it was time to use that knowledge to start her own brand.

TheStripe brings together her passions for styling, beauty, home decor and travel all in one lovely, digital place. “I started it as a creative outlet, but now I do it full-time, which is pretty exciting!”

On the shopping tip she always follows. “If you find something you really love, buy it in every color!”

On something no one knows about her. “I’m a massive TV addict. Like, I watch way too much TV. If it’s about lawyers, spies or the government, I probably watch it.”

On the best advice she’s ever received. “Work hard and be kind. If you do both of those things, genuinely, it will be hard to fail!”