We can’t take a walk on the beach (or browse a site’s swimsuit selection) without running into some Extremely Festive Suits along the way. It seems like every style this season is smothered in pom-poms, ruffles or both—all delivered in an aggressively bold splash of color. So, there’s something to be said for a simple bikini or one-piece that stands the test of time (or at least holds up for two summers).
One brand that has truly nailed the classics is Goop’s G. Label. This is actually their first splash into swimwear and, naturally, it’s all modeled by Gwyneth Paltrow. From a strappy maillot to a coveted high-rise bikini—in your choice of black or olive—here are the G. Label swimsuits making the case for an elegant beach look.