This $29 Swimsuit Is Already an Amazon Prime Day Bestseller—and for Good Reason

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We’ve been using Amazon Prime Day to score awesome deals on new kitchen knives, a Meghan Markle-approved eyelash serum and comfy Calvin Klein bralettes and undies, but now it’s time we turn our attention to the most fun summer must-have: bathing suits. Specifically, Cupshe swimwear. This inexpensive brand has long been one of my favorite places to score adorable bikinis and one-pieces that are surprisingly great quality given their super-low price tags. And it looks like other Amazon shoppers are catching on to this phenomenal swim secret, too.

cupshe textured ruffled one piece bathing suit

Cupshe One-piece Ruffle Wrap Textured Bathing Suit

This timeless faux-wrap one-piece is already one of the best-selling items included in Amazon’s awesome lineup of Prime Day deals, which includes up to 30 percent off a ton of Cupshe swimwear. And while the brand has lots of cute styles to offer, it’s not hard to see why this ribbed number specifically is such a hot commodity.

The ruffled halter cut is a fabulous balance between sexy and fun—not too low-cut but not too modest either—and the straps are adjustable to give better support up top. The textured material also works wonders for camouflaging any lumps or bumps you’d rather not show off, and is an interesting departure from the subtly shiny material most bathing suits are made from. Right now there are six shades on sale, white, black, sunshine yellow, forest green, dusty rose and burgundy, all of which comes in sizes XS to XXL. (There’s also a gorgeous cobalt blue hue available, but it isn’t included in the Prime Day deal).

We say go ahead and add this one to cart, in as many colors as you like, ASAP before it sells out.

Available in sizes XS to XXL

shop more best-selling cupshe bathing suits on sale:

cupshe one shoulder colorblock one piece

1. Cupshe Color-block One-shoulder Bowknot One-piece Swimsuit

The colors are reversed on the back of this cheery swimsuit. (And, yes, it comes in five more fun hues.)

Available in sizes XS to XXL

mix and match bikini cupshe swim amazon prime day sale

2. Cupshe Front-cross Lace-up Bikini Set

Take all the guess work out of mixing and matching your swimwear.

Available in sizes XS to XXL

ruffled v neck cupshe swim amazon prime day sale

3. Cupshe Ruffled V-neck One-piece Swimsuit

Another ruffled number, this one has a ruched bodice and a cute cut-out detail at the back.

Available in sizes XS to XXL

high waist bikini cupshe swim amazon prime day sale

4. Cupshe High-waisted Falbala Bikini Set

There are more than 15 different color combos to choose from for this high-waisted two-piece.

Available in sizes XS to 4XL

faux wrap cupshe swim amazon prime day sale

5. Cupshe Color-block Bowknot One-piece Swimsuit

This adorable faux wrap will still be in style for years to come.

Available in sizes XS to XXL