Crocs are one of the “It” shoes of summer 2020. No, we’re not just saying that to get you inflamed; we’ve got the data to prove it. Searches for Crocs, the shoes once synonymous with dowdy, dorky style and most often worn by nurses and chefs, have increased 32 percent month-on-month according to the global fashion search platform Lyst. And that number is only going up.
It shouldn’t come as too much of a shock to hear that the bulky but light-as-air clogs are rising in popularity once more given that athleisure, normcore and dad-approved fashion are now established as long-lasting fashion movements. People seem to be less concerned with clothing that looks sleek, chic or even flattering, and are now intensely focused on comfort. Add into the mix a global pandemic that has many of us stuck at home and wondering exactly what walking around our homes barefoot is doing to our arches (hint: nothing good), and it feels only logical that supportive, affordable Crocs would become in-demand among influencers, editors and the fashion obsessed.
While Tim Gunn may have once referred to Crocs as a “plastic hoof,” the foam clogs have come a long way since their initial rise in 2006 and the brand now offers numerous, non-hoof-like styles to choose from. There are minimalist flip-flops and slides, strappy flats and both streamlined and pumped-up platform clogs. Over the past few weeks, Lyst has seen floral and leopard prints in particular taking the lead while Pride Month caused Crocs’ Platform Rainbow Clogs to sell out in record time.