fashion

'Coastal Grandmother' Style Is Taking Over TikTok—Here's What That *Actually* Means

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TikTok has brought yet another stunning fashion aesthetic to the forefront, and it's called Coastal Grandmother. So what does that even mean? This style is very light, breezy and summery. Think light creams, whites and blues, along with lots of cashmere, silk, linen and cotton fabrics.

Columbia Pictures/Warner Bros./Waverly Films

The essence of this trend is perfectly described by Coastal Grandmother-originator, Lex Nicoleta, who sums it up as "Nancy Meyers-chic." She continues by saying, "it's Hamptons, it's 'my garden is bigger than your first apartment,' it's a light white sweater even though it's the middle of summer and it's [a] five-carat diamond ring passed down from your great-great grandmother."

If you aren't already running to your Pinterest board with ideas for this trend, Nicoleta also references celebs like Reese Witherspoon's real life aesthetic and Meryl Streep in It's Complicated to help you visualize the vibe.

To help you channel your inner Coastal Grandmother, we've gathered some gorgeous items that will make you feel like you're just a helicopter ride away from your summer house in Long Island.

Jenni Kayne
Everlane
Lunya
J.Crew
Alex Crane
Buck Mason
Anthropologie
Anthropologie

12. Anthropologie Raffia Sandals


Olivia Dubyak

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...
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