'Coastal Grandmother' Style Is Taking Over TikTok—Here's What That *Actually* Means

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

TikTok has brought yet another stunning fashion aesthetic to the forefront, and it's called Coastal Grandmother. So what does that even mean? This style is very light, breezy and summery. Think light creams, whites and blues, along with lots of cashmere, silk, linen and cotton fabrics.

Columbia Pictures/Warner Bros./Waverly Films

The essence of this trend is perfectly described by Coastal Grandmother-originator, Lex Nicoleta, who sums it up as "Nancy Meyers-chic." She continues by saying, "it's Hamptons, it's 'my garden is bigger than your first apartment,' it's a light white sweater even though it's the middle of summer and it's [a] five-carat diamond ring passed down from your great-great grandmother."

If you aren't already running to your Pinterest board with ideas for this trend, Nicoleta also references celebs like Reese Witherspoon's real life aesthetic and Meryl Streep in It's Complicated to help you visualize the vibe.

To help you channel your inner Coastal Grandmother, we've gathered some gorgeous items that will make you feel like you're just a helicopter ride away from your summer house in Long Island.

Jenni Kayne
Alex Crane
Buck Mason

12. Anthropologie Raffia Sandals

Olivia Dubyak

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.