Here’s a riddle: What’s customized, of the moment, totally useful and—gasp—free?
Answer: It’s the new Calvin Klein “I ____ in #mycalvins” t-shirt at Macy’s Herald Square from September 9 to 17. Get it free with any $50 Calvin Klein purchase, and you can have it custom screen-printed with one of six messages: Create, Dance, Daydream, Inspire, Imagine or New York.
While you wait, look around and maybe get a jump on fall shopping. Perhaps a goes-with-everything shrunken blazer, a pair of Bardot-inspired denim jeans or even a set of seamless hipsters that deliver invisible comfort.
Then head out in your new tee as a Calvin Klein model (basically). Street-style photographers, you are officially on notice.