If there’s one thing we thought we knew, it’s this: Underwear can’t be both comfy and cute. It’s either an itchy lace thong or a cotton parachute that reaches our nipples, and there’s no happy medium. Well, we were totally wrong.
A New York City designer is using sustainable bamboo to change the panty game.
Meet White Rabbit. It’s a new lingerie start-up that uses the fast-growing fiber to make its fabric. The result is antimicrobial, durable and much softer than cotton--basically the ideal material for undies (even skimpy ones).
We tried a pair, and they’re definitely cooler and more breathable than our old cotton bikini briefs--we even tested them at the gym.
Taking the whole thing a step further: The company also has a conscience. Mariana Hernandez, the line’s founder, is a Mexico native, and a portion of each sale is donated to Fabrica Social, a fair-trade initiative that works to empower female artisans in Mexico City. The undies are even manufactured in a family-owned Mexican factory that provides fair wages for its workers.
Win-win for underthings the world over.