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SPF Clothing Finally Gets Chic
You can even wear Mott 50's tops right into the waves

Who knew? Donning a white tee is basically like going topless. The reason? That thin layer of cotton is equivalent to only SPF 5 protection.

Now there?s an alternative to full-body sunscreen immersion. It?s Mott 50, a totally cute clothing line that carries a sun protection factor of 50.

Unlike the rugged-looking SPF togs you?re probably envisioning, Mott 50 clothes are something you?d proudly wear to lunch. We?re especially taken with the boho-cool blue shirtdress ($148), ultra-lightweight striped tee ($68) and white cargo pants ($145). There?s also a groovy swim dress ($115) that provides maximum coverage for times when you just don?t feel like baring it all.

Fabrics range from all cotton to bamboo-poly blends, and are treated with UV-inhibiting ingredients during manufacturing.

Want to see the duds in person? Stop by the brand?s just-opened pop-up shop in Venice--then quietly judge all the 23-year-olds who are clearly frying their skin on the beach.

Mott 50, 1112 Abbot Kinney Blvd., Venice;

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