As avid social media users, it’s safe to say that we’ve taken part in our fair share of online movements. Still, this one takes the cake: Sara Buckley, the comedian behind the popular Instagram account Not the Worst Mom, set up a seven-day sex challenge for her audience…and accidentally influenced a micro baby boom.
It originally surfaced as a post on Instagram Stories: After ongoing conversations with her husband, Sterling, about how to keep your sex lives going when you have a house full of young kids on their podcast, “Not the Worst Marriage,” Buckley decided to encourage her audience to put themselves in the driver’s seat.
“I have a marriage challenge to throw out there,” her IGS post began. “Wives, I challenge you for the next seven days…to actively pursue your husband sexually. Try to have sex four to five times in the next seven days.” In a series of slides, Buckley goes on to lay out the details: The challenge isn’t just about sex, it’s about intentionally pursuing your partner, she explains. Maybe that’s a dirty text or wearing something a little bit sexy or simply having a spontaneous make-out session. The goal was clear: Amp up the passion, then send her an update on how it goes. (Buckley was also quick to note that this challenge wasn’t for anyone married to a dud—it was more, if you love your partner, prioritize that passion. That’s it.)
“Moms are tired and there is nothing more exhausting than those early years,” Buckley explains. “I also personally think there is no group that deserves regular orgasms more than a wife and mother.”