For many women, breastfeeding is not an easy-breezy process (things leak, ducts get clogged and getting your kid to latch on can require all sorts of finagling). One thing that can help things go a little smoother? A decent nursing bra that offers support as well as easy access to that precious liquid gold.
That’s why we were so excited to hear about the latest launch from beloved intimates brand Negative Underwear that’s been four years in the making. The duo behind the silky nursing bra, founders Marissa and Lauren, revealed on Instagram that they have spent a combined 6,300 hours breastfeeding between them. Which means they know a thing or two about what makes a good bra (comfort, ease and support) and what can make a challenging situation worse (itchy tags, frumpy designs and bad fit).