12 Kids’ Brands You’re Probably Mispronouncing

The wrong way: bih-jorn

The right way: bee-yorn

Practice this one at home so it rolls off your tongue easily at the playground.

The wrong way: stow-kie

The right way: stow-kuh 

Before you get that Tripp Trapp high chair, make sure you can say the name of its Norwegian manufacturers.

The wrong way: nose-fry-duh

The right way: nose-free-duh

The genius creators of the SnotSucker, aka the best baby tool ever invented.

The wrong way: ahh-den and an-aize

The right way: ay-dun and uh-nay 

Mark our words: These swaddle blankets will be your lifeline.

The wrong way: meh-dehl-uh

The right way: muh-dee-lah

…Or you could just stick with “breast pump.”

The wrong way: roh-bees

The right way: rah-bees

Ohh, because the company was named after the founder’s son, Robbie. Got it.

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The wrong way: sv-anne

The right way: sv-ahn 

Rhymes with “swan.”

The wrong way: chee-ko

The right way: key-ko

Whoops, we’ve been botching this stroller company for ages.

The wrong way: brih-tax

The right way: brye-tax 

This car seat brand has been commonly mispronounced since 1938 (but props for sticking with the name, guys).

The wrong way: oh-ee-uf

The right way: oof

As in, “Oof, that unicorn hat costs $56.”

The wrong way: too-ki-hosh-ee

The right way: sue-key-ho-shee 

Say it five times fast.

The wrong way: po-layrn-oh-pie-ret 

The right way: poh-lahrn-oh-pee-ret

These Scandinavian children are silently judging you. So get it right.

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