12 Kids’ Brands You’re Probably Mispronouncing
Stokke? Medela? Nosefrida?
You’ve finally mastered the pronunciation of Kérastase (care-a-stoss), Gruyère (groo-yair) and LaCroix (la-croy). And then you had kids, and suddenly there are a billion other impossible-to-pronounce brands in your life. Don’t worry, we’re here to help.
The wrong way: bih-jorn
The right way: bee-yorn
Practice this one at home so it rolls off your tongue easily at the playground.
The wrong way: stow-kie
The right way: stow-kuh
Before you get that Tripp Trapp high chair, make sure you can say the name of its Norwegian manufacturers.
The wrong way: nose-fry-duh
The right way: nose-free-duh
The genius creators of the SnotSucker, aka the best baby tool ever invented.
Aden + Anais
The wrong way: ahh-den and an-aize
The right way: ay-dun and uh-nay
Mark our words: These swaddle blankets will be your lifeline.
The wrong way: meh-dehl-uh
The right way: muh-dee-lah
…Or you could just stick with “breast pump.”
The wrong way: roh-bees
The right way: rah-bees
Ohh, because the company was named after the founder’s son, Robbie. Got it.
The wrong way: sv-anne
The right way: sv-ahn
Rhymes with “swan.”
The wrong way: chee-ko
The right way: key-ko
Whoops, we’ve been botching this stroller company for ages.
The wrong way: brih-tax
The right way: brye-tax
This car seat brand has been commonly mispronounced since 1938 (but props for sticking with the name, guys).
The wrong way: oh-ee-uf
The right way: oof
As in, “Oof, that unicorn hat costs $56.”
The wrong way: too-ki-hosh-ee
The right way: sue-key-ho-shee
Say it five times fast.
Polarn O. Pyret
The wrong way: po-layrn-oh-pie-ret
The right way: poh-lahrn-oh-pee-ret
These Scandinavian children are silently judging you. So get it right.