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    Frequently Asked Questions

  • What is PureWow? 

    PureWow is a digital publication dedicated to finding ways to make your life more interesting, beautiful and manageable. Our motto, "Elevate the Everyday," drives us to deliver irresistible discoveries to our readers every single day. We cover the breadth of women's lifestyle: fashion, beauty, home, arts and culture, money, tech, food and travel. Best of all, we do the work for you. We know you're overcommitted and would rather let someone else do the digging. Lucky for you, it's our calling. Think of PureWow as a savvy friend who knows the next book you should read, the must-have jeans that fit and flatter, and the purse that holds your keys and charges your phone. (Trust us, it's a lifesaver.)

    PureWow, endless ideas.

  • How do I sign up? 

    It's easy — just click here.

  • How do you choose what to cover? 

    PureWow's editorial team is, quite frankly, obsessed with finding the most compelling recommendations that will appeal to you. We've been covering the subjects we write about for many years, eagerly hunt through a myriad of diverse contacts, research, travel, and we try out everything we can. Then, knowing how busy you are, we filter it all, providing just the most relevant discoveries. It's like having a clued-in friend finding things for you to enjoy everyday.

  • How can I tell you about something that might be of interest for PureWow? 

    We're always on the look-out for must-haves with a wow factor. To suggest something to our editorial team, just send an email to Please include a detailed description with your suggestion; if we're interested in getting more information, one of our editors will be in touch.

  • Do any of the companies/brands you write about pay for coverage? 

    No. Our editors' key criterion is that the PureWow reader trusts our recommendations and finds them useful and enlightening, so we never accept payment for editorial coverage, and advertisers don't get preferential treatment. And, although we try loads of samples and test out what we write about, we don't accept gifts either.

    We do, however, work with advertising partners to create custom, sponsored content that we believe you will enjoy and utilize. This content is always clearly identified as “sponsored” or “dedicated.”

  • Are you hiring? 

    Please see our Jobs page.

  • Will you share my email address or personal information with others? 

    Absolutely not. Rest assured that any information you give, including your email address, is kept strictly confidential. For more on our privacy policy, click here.

  • I've subscribed but I haven't gotten any PureWow emails yet. 

    Occasionally, our emails might get blocked or marked as Junk Mail by your email provider. To ensure you get every PureWow email, follow these instructions on how to add PureWow to your safe sender or whitelist.

  • My emails look a bit odd when they come in — how can I fix that? 

    Many email service providers automatically block images. Typically, unblocking images is as easy as checking your email account preferences or settings. For more directions on unblocking images, just click here.

  • I've changed my email address. How do I switch my PureWow subscription to the new address? 

    It's easy: just login at your account page using your old email address. Update your email address and submit it -- your subscription will then be transferred to the new address.

  • How do I search for an article? 

    It's easy: use our search engine to find what you're looking for. Just type in a few words, press "search", and you'll get a list of relevant articles.

  • How can I advertise on PureWow? 

    Just contact our sales team at for more information.

  • Does advertising on PureWow mean that I'll lose out on editorial coverage? 

    No. PureWow's editors write about whatever will be most appealing and relevant to our audience, plain and simple.

  • Any Additional Questions? 

    Feel free to contact us at