What not to do when creating new business cards: melodramatically list all of your self-professed achievements.
What to do: Enlist The Aesthetic Union’s help in tastefully reflecting the professional rock star you are.
Risa Culbertson and James Tucker, the printmakers behind the new Mission letterpress studio, know how to get some major buzz for businesses--they’ve designed cards for Ramen Shop, Scribe Winery and The Perish Trust, among others.
Tucker also works with independent creative types to make cards that reflect their talent. For one client, he modeled the font after her handwriting. For another, he created a booklet with perforated tear-out cards resembling tickets.
Because the cards themselves make such a statement, Tucker says most clients take a minimalist approach with the information they print, often choosing just a name and website (starting at $175 for 250 cards).
The shop itself is an ode to old-school correspondence. Stop in to watch what we’re tempted to call the “most talented business card makers” at work.
555 Alabama St.; 415-955-7485 or theaestheticunion.com