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Make these frosted heart "toasters" in just 30 minutes.

Those DIY custom coasters you pinned seemed like a good idea until you actually sat down and tried to, um, do it yourself--and realized the time and supplies required.

The craft averse can rejoice at the arrival of Darby Smart, headquartered here in SoMa. The company sells prepackaged kits (most range from $25 to $45) that include all the materials and instructions you need for simple, on-trend fashion and decor projects (think darling critter ring dishes and four-step gilded votives). Cofounder Nicole Farb and her team solicit ideas from talented designers, including locals like Dani Broder of The Recoverie. Then they vigorously vet each project at the office to make sure the final product is chic and complete-able in under an hour.

As a former executive at Goldman Sachs, where she assessed emerging Internet companies like Pinterest, Farb has a killer instinct for knowing what?s going to be a big hit--like this Valentino-inspired spiked clutch. But what?s so brilliant about Darby Smart is that it seamlessly closes the gap between that project you pinned and the trip to Michaels to pick up the supplies.

Order your kit o? choice, follow the step-by-step and boom: You?re a DIY queen with a handmade gem-encrusted cuff on her arm.

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