There’s a lovely lather-rinse-repeat quality to summer dressing. That is, once you figure out the staples that you Must. Wear. Every. Day.
Enter PopBasic. It’s a brilliantly simple concept: Each month, a new micro-collection of three on-trend items is announced and sold as a set for less than $100. For June, it included a gray V-neck T-shirt, an emerald-green maxi skirt and a rhinestone collar necklace. Sprightly photos show how the pieces work well together (or can be worn separately, of course).
All you have to do is put the ensemble in your shopping cart, create an account and select your size--and voilà, your instant outfit is shipped to you for free. There’s no commitment from one month to the next--aside from buying the entire outfit together.
Behind PopBasic is a smart Aussie expat: Madeline Veenstra moved to San Francisco a few months ago with a sartorial dream to help women effortlessly put together their wardrobes. She designs each item with a laidback yet polished NorCal look we love.
July’s trio was just released yesterday and features a Breton-striped long-sleeve shirt, tan leather clutch and gold link necklace. To which we say yes, yes, yes.