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We’re all for the soft florals and full skirts that came sauntering down the spring runways. But when we’re shopping for a button-down, we find ourselves craving the classic, unfussy construction of men’s shirts.
Sadie Beaudet felt the same way. So she teamed up with her fiancé, Jeremy Roberts, to launch Tradlands, a new clothing company that specializes in borrowed-from-the-boys shirts tailored to a woman’s body.
In the debut line you’ll find durable fabrics, like raw denim and washed linen, and made-to-last details, such as lacquered brass snaps, rendered in feminine yet relaxed silhouettes. The shirts are hand-sewn at their workspace in Nob Hill in small batches--only 25 to 40 of each style are produced.
All Tradlands shirts are named after meaningful locales in the city where the soon-to-be-married couple met: They say they could see someone wearing The Sunset ($137), a vibrant red plaid, while eating brunch at Outerlands and then shopping at the General Store. The Hayes Valley slub chambray shirt ($147) is named after the neighborhood where the duo first developed their line.
The online shop is officially open for business today. Their second run of shirts will feature lightweight denim and madras prints. And this fall Tradlands plans to introduce a quilted vest, barn jacket, and henley. Now that’s a wait worth keeping your shirt on for.
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