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This denim gets the tie-dye treatment
Now that's what we call flower power.

Beautifully restored Victorians, the Beat Museum, Hippie Hill--San Francisco loves to wax nostalgic.

But what if you could wear your pride for the city’s history on your legs? (Note: Do not, we repeat, do not buy those cheaply dyed leggings at Jammin on Haight.)

Self Edge, the Mission-based retailer known for its top-quality selvedge and Japanese denim, has jumped onto the history-loving bandwagon with a trip down memory lane.

Self Edge’s master tailor, Rain Delisle, tie-dyed ten pairs of the brand’s jeans using traditional Japanese shibori methods (it’s a process that uses stitching, twisting and compressing to create patterns) to give them that only-in-SF bohemian flair.

Available exclusively at Self Edge’s Valencia Street retail store, these extremely limited-edition tie-dyed jeans ($295) are the perfect complement to that flower in your hair.

But don’t worry if you're not one of the first ten people to buy a pair. You can still nab any of Self Edge’s other low-rise white cotton jeans--part of this same denim collaboration with NYC’s 3Sixteen.

714 Valencia St.; 415-558-0658 or

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