TenGems
Can we swan dive into this?

Picture it: An Ippolita bangle, a John Hardy chain, a David Yurman ring and a Dior watch. Unlike that Janet Jackson choker you swore by in 1993, you?ll never regret a classically stocked jewelry box.

TenGems is selling all those things (well, minus the choker) for cheap.

Based here in New York, the site offers major discounts on high-end jewelry designers (up to 70 percent off everyone from Alex & Ani to Stephen Webster). Each piece is in perfect condition and has never been worn. And the regular shipments (which often include those men?s-inspired Michael Kors watches) don?t come from counterfeits, damage piles or estate sales.

So how exactly does TenGems swing it? Judith Ripka?s son Brian is a partner in the company and knows just about everyone in the biz.

The idea here is a visually clean, easy-to-shop site (later, Overstock.com) that focuses solely on luxury brands that rarely, if ever, go on sale. Shipping is always free on orders above $100, the return policy is pretty liberal and additional sales kick in occasionally (pssst...like 15 percent off all Alexis Bittar this weekend).

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