A vintage shop takes on the ’90s
Sierra Fromberg doesn't think you need a fall jacket. Instead, this former stylist and fashion publicist would rather layer for warmth--preferably with chunky sweaters and long, heavy skirts.
This philosophy informs the reigning aesthetic at Fromberg's new East Village boutique, Grey Era Vintage, which sells high-end vintage clothing, mostly from the early '90s, and all with an upscale sensibility.
Working under the assumption that fashion is seasonless, Fromberg chooses pieces--which are dry-cleaned before hitting hangers--that can work in many temperatures and combinations. Right now, for instance, we'd pair a simple silk shell ($68) with high-waisted trousers ($98) and a slouchy Irish wool cardigan ($125) for a look that's somewhere between grunge and polished.
There are many designer finds, ranging from blood-red Oscar de la Renta pants ($142) to a flowy Bruce Oldfield gown ($400), and we love the idea of using Grey Era's rental service to borrow such items for a special event.
But the best part is definitely rediscovering and repurposing the looks (velvet, lace, maxi skirts) that we once wore and loved. The only '90s trend Fromberg refuses to revisit: baby tees, which we can probably all agree are best left to the ages.
Grey Era Vintage, 435 E. Ninth St. (between First Ave. and Avenue A); 212-533-5625 or greyeravintage.com
Note: Mention PureWow in the store or follow @greyeravintage on twitter to get 10 percent off your first purchase.