Buy a hat; save the Garment District
If you can make it here, you can make it anywhere. Then again...why would you ever want to leave?
Just ask Satya Twena, who had become a successful New York City hat designer--until the Midtown factory that produced her wares abruptly shut its doors.
The options: outsource her production (potentially compromising her designs) or take a stand. She crunched the numbers and realized she could buy the factory outright. Then, with a little help from Kickstarter (and some stylish friends), she could get it back up and running. The campaign gave backers the chance to create a custom topper or score an exclusive hat designed by bloggers like Erica Domesek of P.S. I Made This and Kelly Framel of The Glamourai.
Twena not only reached her goal within weeks; she more than doubled it.
But don?t worry, you haven?t missed out: You can still buy into the fun at her online shop. Choose a cheeky cat-eared cloche ($187), a rustic fedora ($197) or a more everyday option from the current collection ($97). Or get the full atelier experience, which involves Champagne, a factory tour and the hands-on process of designing your very own chapeau ($447).
Economic reform never looked so good.