In 1895, Cassel Goorin sold his first hat off a horse cart in Pennsylvania. A century and whole lot of head measurements later, his namesake business continues to craft inspiring toppers.
Good news for us: They've finally opened not one, but two New York outposts.
Both stores--the Park Slope shop arrived this summer, while the West Village location just opened last week--feel like a step back in time thanks to dark wood paneling, leather hatboxes and Edison-era lighting.
The hats, however, are anything but dated. We love the timeless cool of the Juan Carlos fedora ($52) and the way the tweed flatcap Knox ($98) turns a T-shirt and jeans into a high-fashion affair. For fancier occasions, we'd go with the flapper-esque Gorgette cloche ($58) or even the buttery leather Belsky fedora ($150), which would look smashing with your favorite black dress.
Not sure how to shop for (or, quite frankly, wear) a hat? The friendly staff is happy to assist with fittings, stylings and all-around hat-wearing confidence.
Consider it your easiest antidote to a bad hair day.
Goorin Bros. Manhattan, 337 Bleecker St. (between Christopher and W. Tenth sts.); 212-256-1895 or goorin.com
Goorin Bros. Brooklyn, 195B Fifth Ave. (between Union St. and Berkeley Pl.); 718-783-4287 or goorin.com