Into Finn Air
Marimekko’s colorful new flagship
Since 1951, Finnish textile brand Marimekko has been living proof that one doesn't need a full year's worth of sunlight to produce cheery, vibrant prints. And while we've long shopped for the brand's wares online and abroad, we were thrilled to welcome the company's first-ever U.S. store, which opened last week in the Flatiron District.
Modeled after the Helsinki flagship, the new 4,000-square-foot New York outpost radiates with color and light: Think patterned wall hangings and poppy pillows as far as the eye can see.
We started with a perusal of the fall clothing line, which includes mod shifts ($195), wear-anywhere jackets ($275) and adorable shirtdresses ($175), which we'd pair with tights, boots and a striped scarf ($125).
Next we browsed the home goods, where we ogled black-and-white pillow shams ($59) and bright-orange throw blankets ($245). The tableware is particularly impressive, ranging from iconic Marimekko designs to relatively understated patterned plates ($24) and handblown tumblers ($35 for 2).
Marimekko, 200 Fifth Ave. (between 23rd and 24th sts.); us.marimekko.com