Gertrude lightens the gallery experience
New York City has no shortage of incredible museums and galleries, but taking it all in can be kind of a drag (moody security guards, hours-long lines, field trips crammed with hyper kids...need we go on?).
That’s where Gertrude comes in.
Modeled after Gertrude Stein’s famous Parisian salon, the fledgling business brings together artists and collectors to discuss--and, wallet willing, purchase--pieces of art in private locales throughout the city (think: a grandiose church in Brooklyn or Google’s exclusive Chelsea office).
Want in? Head over to Gertrude’s website, where, upon sign-up, you’ll be invited to attend a 40-person salon each week. (Some events are free while others can set you back $1,000.) Be sure to keep your schedule clear, as the secret location will be sent to your inbox 24 hours before the gathering.
The salons commence with an hour-long talk by a critic, curator or art professor, so you’ll get an insider’s take on each piece before you potentially buy it. Up next: a salon on November 4 with renegade animator Camille Henrot, who received the prestigious Silver Lion Award at last year’s International Art Exhibition.
Let’s just pretend that three-hour wait to see the Rain Room never happened.